OUR STORY
Rooted in Nature. Backed by Intention.
Hi, we’re Nathan Todaro and Daryl Henderson — best friends turned business partners and co-creators of ONE11.
This didn’t start with a business plan or a clever idea. It started with life happening — the kind that shakes your foundation and makes you ask: What really matters?
Both of us had just gone through massive personal upheaval. Burnout. Loss.
It was a chapter of spiritual reckoning and contemplation. And in those deep conversations — sometimes in our kitchens, sometimes on late-night walks, sometimes over tea on a regular old Thursday night — we kept returning to the same truth:
We wanted to live naturally.
Intentionally.
Connected to our spiritual practice.
We wanted to create something that reflected that. Something we could pour our hearts into. Something that would help the people we love heal, feel good, and live healthier lives — inside and out. That night, the seed for ONE11 was planted.
As most seeds do, there was a lot of growing happening under our noses that we never saw until we were struck with idea of Ozonated products. The rest, as they say, is history.
THE MEANING BEHIND ONE11
The number 111 kept showing up. On clocks. On receipts. On signs. It felt like a breadcrumb trail — guiding us toward something bigger. To us, 111 symbolizes alignment, intuition, and new beginnings.
It was the perfect name for something born out of faith, friendship, and the quiet courage to start over.
ONE11 Life is our way of saying yes — to purpose, to partnership, to doing things differently.
ONE11 is more than a brand. It’s a way of being.
We believe in clean, effective products made from ingredients we trust on our own bodies and our family's.
We believe in spiritual alignment as a core part of how we live and work.
We believe healing is both personal and collective. And we believe that living with intention changes everything. Intention is the driving force behind any great transformation or creation.
RE-CONNECTING HUMANS TO NATURE
We believe that the future of wellness lives in re-connecting with inherent intelligence of nature. Thriving is a natural result of rebuilding our relationship to the elements.
We stand for:
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Creating products that are simple, clean, and powerful.
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Building communities and experiences rooted in care, trust, and transformation
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Natural Health: Using pure, non-toxic ingredients you can pronounce.
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Creating products that are simple, clean, and powerful.
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Quality Over Hype: No fillers, no fluff. Just results that speak for themselves.
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Transparency: What’s on the label is exactly what’s in the jar.
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Intentional Living: Encouraging others to slow down, tune in, and live with intention
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Whether you’re new to holistic wellness or deep in your healing path, we’re honored to walk beside you. Thanks for being here. Truly.
With love & respect,
Nathan & Daryl Co-Founders, ONE11 LLC
A DEEPER DIVE INTO OUR JOURNEY...
How We Met
It all started in the mountains of Idyllwild, California, back in 2016 —fresh from an ayahuasca ceremony that left us both quiet and reflective. By chance, we found ourselves side by side under a starry sky, listening to the breeze through the pines. A simple conversation about our lives revealed we both lived in Los Angeles and shared plans for a follow-up hike.
On that trail, we discovered so much in common: Southern roots, work in the Men’s Project (MKP), artist retreats, and various therapies from talk therapy to EMDR. There was a shared language where we just understood each other. Both of us had swapped antidepressants for a more holistic lifestyle, and it felt like finding a kindred spirit on the same journey
As we got to know each other better over the years, we realized that we both had been on a path of personal transformation, learning from spiritual teachers, reading similar books, and striving to become more healed individuals.
Our mutual passion for community building, energy work, and holistic practices became a regular part of our discussions about how we could do better for ourselves and the world. This shared commitment to growth and service became the foundation of our friendship and, eventually, our partnership in ONE11.
Nathan Todaro –
Co-Founder, ONE11
IG- @Nathan_Todaro
I’m a man who values well-being, connection, truth, and intuitive living. A spiritual life rooted in growth — both inner and outer — is the foundation of everything I do.
I’ve spent my life creating in many ways. My entrepreneurial journey started early with a Kool-Aid stand at age nine, like many kids; but by twelve, I’d upgraded to selling hot dogs at local yard sales. By twenty-three, I launched my first official business: a coffee shop called “Todaro’s Cafe” in the local mall. That evolved into a larger café, and eventually into a full-scale BBQ sports bar that I designed and built from the ground up.
Looking back, I realize I’ve always been drawn to building things that bring people together — whether it was food, laughter, or meaningful moments. That drive followed me into everything I pursued.
While growing those businesses, I was also carving out a parallel path in the entertainment industry — acting, producing, and writing (which I still love and contribute to today). At one point, I found myself acting and running the café while also working as a firefighter. It was intense, rewarding…..and exhausting. Firefighting was a random exploration, but it gave me something extremely valuable that I never expected: a deeper sense of service. It planted a question in me that I couldn’t ignore:
How can I serve more meaningfully?
Life was full on with fast-paced changes, creative success, and professional explorations….and then, I hit a wall. I burned myself out chasing success, trying to build things that I thought would fulfill me but couldn’t. My soul was asking for something more. Something higher. Something real.
That’s when I began investing fully in a holistic, spiritual lifestyle — clean living, natural healing, energy work, somatic therapy, and slowing down to reconnect with what actually matters.
This wasn’t just a philosophical journey — it was personal.
As a kid, I dealt with painful skin rashes and allergies. I loved being outside, rolling in the grass, climbing trees — but I was allergic to nearly everything. I’d end up covered in red, swollen welts. I remember the embarrassment of standing at the water fountain in school, kids behind me snickering at my inflamed skin. Our school didn’t have air conditioning, so I had no way to hide it. Just shorts and shame.
Those moments stuck with me.
Now, I have a deeply personal mission to create natural products — the kind I wish I’d had back then. Tools that actually help, without relying on harsh, toxic creams just to feel normal. Especially for the kids out there who feel like I once did — uncomfortable in their own skin.
In today’s hyper-digital, productivity-obsessed world, we’re surrounded by toxins — not just in our food and products, but in our belief systems. The more I learned, the more I saw how modern pharmaceuticals and quick-fix approaches tend to mask symptoms instead of empowering the body to heal itself.
I didn’t want to be part of that system anymore. I wanted to be part of the cure.
That desire led me to begin training as an ozone therapy practitioner — not just to expand my understanding, but to fully step into the role of a healer. That journey naturally evolved into crafting oxygen-based, holistic products, starting with our signature ozonated oil.
ONE11 Life is the culmination of everything I’ve lived — the hustle, the burnout, the awakening, and the calling. It’s a brand born from experience, transformation, and deep intention.
A way to help others return to what’s natural, powerful, and true — from the inside out.
Daryl Henderson –
Co-Founder, ONE11
If there are two threads that have run through my life, they’ve been creativity and personal transformation.
My first photo was taken at age five, using my mom’s old Minolta on a trip to visit family in Florida. This memory is still so vivid that I can see the alligator through the lens in my mind to this very day. I didn’t know it then, but that single moment sparked a curiosity that would guide me for the next three decades.
In high school, I explored acting and the arts, but it was the darkroom where I truly
fell in love — not just with photography, but with the power of storytelling. At 23, I shot my first magazine cover. That opened the door to a 15+ year career as successful professional photographer and digital artist, working with global brands like Nike and Michael Kors, and collaborating with celebrities across the world.
It was a dream career in many ways — exciting, fast-paced, and creatively fulfilling, at least at the beginning. But over time, the glamour began to fade and the burnout crept in. I was working non-stop and objectively "successful", yet I started to feel like something was missing.
Increasingly I disconnected from the work and the world I was helping to shape.
I knew I needed to realign.
Quick flashback….at 25, I took my first deep dive into transformational work and fell in love with self-inquiry, healing, and the art of conscious leadership.
My roots had always pointed that way — I was raised by a father who was a minister
and a mother who worked as an art therapist. I grew up with the language of
faith, creativity, and emotional intelligence.
That foundation carried me into
a two-decade journey of self-discovery, spiritual exploration, and global
healing.
From working with plant medicines in the Amazon to traveling with spiritual leaders and indigenous elders across Africa, my life has been shaped by a devotion to truth, healing, and inner freedom.
Through it all, I’ve remained a creative at
heart — a photographer, a writer, a DJ, a space holder. I've built Burning Man
camps, hosted soulful gatherings, and helped foster communities around the world rooted in unity, joy, and collective care.
But after over a decade of nonstop hustle in the commercial world, I began to question it all. I wanted my gifts — my creativity, my storytelling, my energy
— to go somewhere that mattered. I wanted to help people not just consume, but actually heal and thrive.
That’s when I met Nathan. We clicked immediately — two kindred spirits who had been through the fire and come out the other side, both wanting to build something real.
I believe we live in a world that desperately needs more choice, more truth, and more tools that help us return to ourselves. We are surrounded by toxic products, narratives, and systems that extract our energy instead of supporting our wellbeing. It’s time for a shift — toward conscious creation, natural healing, and spiritual integrity.
I want my life’s work to serve others — not just on the surface, but at the soul level.
I’m here to help rewrite the narrative.
To bring art, intention, and wellness
together.
To build something that feels like home for those who are ready to live differently.
