Our Story
OUR STORY
HOW IT ALL BEGAN
Rooted in Nature. Backed by Intention.
Maybe you've been there. Running on empty, doing everything "right," and still feeling like something essential is missing. That's exactly where this story starts.
We're Nathan and Daryl, best friends turned business partners and the people behind ONE11.
This didn't begin with a business plan. It began with life hitting hard. Both of us navigating the same difficult season at the same time: burnout, loss, the kind of months that strip away the noise and leave you asking what actually matters. The best conversations happened in those lows. In our kitchens, on late-night walks, over tea on perfectly ordinary Thursday nights. And no matter where we started, we kept landing in the same place: we wanted to live more naturally, more intentionally, more connected to our spiritual practice. Not as an aesthetic. As a way of life.
The name came from a moment Nathan had while sitting with one of his favorite paintings. He looked up and noticed the time was 11:11. For those who know, that number carries meaning: a signal of alignment, of being exactly where you're supposed to be. That spark became ONE11 and our north star.
Six years ago, Nathan became a certified ozone practitioner, and Daryl became his first IV patient. The trust that took between friends said everything about how seriously we took this. Then came a real-world test: after returning from time abroad, Daryl developed serious gum issues with expensive dental treatments on the table. He tried ozone-infused oil pulling instead. The difference was noticeable almost immediately. When he started using the same oils on his skin, real changes followed: wrinkles, sun damage, things he'd stopped expecting to improve naturally.
Simple. Completely natural. And genuinely effective. All three at once. That's rarer than it sounds in the wellness world.
We built ONE11 to share it. If you've been searching for something that actually works without the compromises, you're in the right place. Welcome.
THE MEANING BEHIND ONE11
The number 111 kept showing up. On clocks at 1:11. On receipts. On signs. It felt like a breadcrumb trail guiding us toward something. We knew there was something there to explore. To us, 111 symbolizes alignment, intuition, and new beginnings.
It was the perfect name for something born out of faith, friendship, and the quiet courage to start over.
ONE11 Life is our way of saying yes to purpose, to partnership, and to doing things differently.
ONE11 is more than a brand. It’s a way of living and thriving.
We believe in clean, effective products made from ingredients we trust on our own bodies and our family's.
We believe in spiritual alignment as a core part of how we live and work.
We believe healing is both personal and collective. And we believe that living with intention changes everything. Intention is the driving force behind any great transformation or creation.
Meet the Founders
Daryl Henderson
Co-Founder, ONE11 / IG@Dhendersoncreative
If there are two threads that have run through my life, they are creativity and transformation.
I've worked with plant medicines in the Amazon, traveled alongside spiritual leaders and indigenous elders across Africa, built Burning Man camps, hosted soulful gatherings, and helped foster communities around the world rooted in unity, joy, and collective care. Through all of it, I've been a creative at heart: a photographer, a writer, a DJ, a space holder. Someone who believes beauty and meaning are not separate from healing.
But after more than a decade of nonstop work in the commercial world, I started asking harder questions. I wanted my creativity, my storytelling, my energy to go somewhere that actually mattered. I wanted to help people not just consume, but genuinely heal and thrive.
That's when I met Nathan. We clicked immediately. Two people who had each been shaped by the harder chapters of life, both wanting to build something real rather than just something profitable.
I believe the world needs more honest choices and more tools that actually support our wellbeing instead of quietly undermining it. We are surrounded by products and systems designed to extract our energy rather than restore it. ONE11 is my response to that: a shift toward conscious creation, natural healing, and something that feels spiritually integrated, not just wellness-branded.
I want this work to serve people at depth, not just on the surface. To bring art, intention, and genuine healing together in a way that feels like home for those who are ready to live differently.
MEET THE FOUNDERS
Nathan Todaro
Co-Founder, ONE11 / IG @Nathan_Todaro
I've always been drawn to building things that bring people together. Whether it was a café, a creative project, or just good food and laughter around a table, that impulse has followed me into everything I've pursued.
My path has taken some unexpected turns. I spent years in the entertainment industry, acting, producing, and writing, work I still love and contribute to today. I also spent time as a firefighter, which sounds like a detour but gave me something I hadn't planned on: a bone-deep sense of service. Standing inside that role, I kept coming back to the same question. How can I serve more meaningfully?
That question cracked something open. I began investing fully in a holistic, spiritual life: clean living, natural healing, energy work, somatic therapy, and the practice of slowing down enough to hear what actually matters. A life rooted in growth, both inner and outer, became the ground I stand on.
But this was never just philosophical. It was personal.
As a kid, I dealt with painful skin rashes and allergies. I loved being outside, climbing trees, rolling in the grass, but I was allergic to nearly everything. I'd end up covered in red, swollen welts. I remember standing at the water fountain at school, other kids lined up behind me, my skin inflamed and impossible to hide. No air conditioning. No escape. Just shorts and shame.
Those moments stayed with me.
Now I have a deeply personal mission: to create natural products I wish I'd had back then. Tools that actually help, without harsh synthetic ingredients just to feel comfortable in your own skin. For the adults who remember that feeling, and especially for the kids still living it.
The more I learned about natural healing, the clearer it became: so much of modern medicine is built around masking symptoms rather than supporting the body's ability to heal itself. I didn't want to be part of that system. I wanted to build something different.
ONE11 is the result. Everything I've lived, the hustle, the burnout, the awakening, the calling, poured into something real. A brand built from experience and deep intention, and a genuine attempt to help people return to what is natural, powerful, and true.
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